Internet Based Business |

Starting an internet based business is a venture that can literally be started for pennies and turn into a million dollar operation. Before a person gets too excited about that prospect, though; the amount of work that will go into a million dollar venture will be enormous. So, let's just start with the basics. The definition of an internet based business is one in which there is no brick and mortar building. The business is primarily performed utilizing the internet. There are no traditional employees that come into the office or warehouse and clock in. As a matter of fact, there is no time clock. People get their work done on their honor. Workers are self-motivated. If they do not perform, they do not get paid. If a person underperforms, that person will get paid less. If, in fact, the person overperforms, the reverse is true. There are loads of monetary dividends for work well done.

In a traditional business model, (as opposed to an internet based business) a person would develop a product that they are certain is needed. After testing in the marketplace, they would tweak it according to feedback received from the testing process. Then, there would be a period of limited production. After a certain number of sales and adequate data has been collected, there would be a production schedule and marketing plan developed. On the web, it actually works in reverse. One would begin with the market research. After finding out what the market is looking for, a product or service would be developed. Using the right keywords in targeted content, prospective customers would directly find the products and/or services offered. It is imperative that an individual be dedicated to the sought after goal in an internet based business. Because using precise keywords will make success possible, attention to detail is critical. "When a man hath taken a new wife, he shall not go out to war, neither shall he be charged with any business: but he shall be free at home one year, and shall cheer up his wife which he hath taken." (Deuteronomy 24:5)

Sales are not the only goals for an online business. Sometimes companies are looking for leads. Perhaps the goal is to get people to complete a short information form, get individuals to sign-up for a newsletter, or have people register in an online community. Putting together the right copy is the key. Good content will include the key words and phrases people use to search the internet to find what they are looking for. Knowing what these key words and phrases are is the real challenge. There are an enormous number of tools and a great amount of information available (without charge) to help anyone who really wants to start an internet based business. Using the Google Keyword Tool a person is able to identify, not only keywords that people are searching, but related words and phrases and seasonal data, as well. And to more precisely target website traffic using search engine optimization, a person could use a product offered by both Google and MSN called SEO Book Keyword Tool. The Overture Keyword Selector Tool is a register of the key phrases that are searched in Yahoo from the previous month. These are the most popular and regularly used tools; but they are not the only ones available.

A company or individual would find out which search terms are the most popular in the field or topic area of their product or service. It takes a focused person to go far in an internet based business. Careful study of what pages are returned with these searches, will identify trends that a person could then use to begin to develop pages of content and test what keywords will bring in the traffic. Once ample traffic has been built up, then the call to action is presented. The desired action should be apparent on the content pages. A click here or a sign-up there will bring in sufficient data to make a determination about what product or service will meet the needs of the searchers; or in this case, the prospects. Using this process allows sales to be made before even having a product. The bottom line is that content is king. Content is anything that can be digested on the internet. Words, photos, video, and audio are all considered content. Ezines, newsletters, blogs, and articles are full of content. A good entrepreneur would register for subscriptions of all types of feeds using RSS (Real Simple Syndication) to stay ahead of the competition. YouTube offers video content. One could even utilize photos to display pictures of the work you do through a program called Flickr. In addition to all the tools that are available for the taking, there are many avenues of publicity. There are press release and article websites as well as follow-me tools like Twitter and FriendFeed.

If a person is determined to make a go of an internet based business, one thing is sure the world is wide open. The world-wide web is vast and awesome. Most any venture can be started for pennies. One can start spending money only after money has been made; saving literally thousands of dollars in the process. Basically, the internet levels the playing field in many ways. Since there are no buildings, employees, or offices required; the start-up costs are very low. Your time is used instead of money for payment in-kind. Each day presents a new opportunity to thrive and overcome in an internet based business.

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